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When Businesses discard something, they 86 it. On the other hand, when Businesses agree on something, they 37 it.
Nah, not really. It is my intials (J and K) in the 11th century version of the oldest language in the world - Tamil, which is also my native tongue.
I'm Not Kidding6+ years at the intersection of design, UX, technology, and human behavior.
I design Websites and Products that move your business forward and remains reliable as you scale.
Across Education — Non-profit — Creative industries — Technology — Small Businesses.
What's on this page
I take research all the way to the final build.
Usually research, design, and development are three different people. Something gets misread or left out every time work passes between them. I do all three myself so the thing I learned in research is still the thing shaping the build at the end.
I've worked in industries I knew nothing about going in: nonprofits, university admissions, healthcare. Each time I had to learn enough to ask questions that made sense and recognize answers that mattered. I did it fast enough that the work was credible.
I also build things that keep working after I leave. The people who took over my projects didn't have to call me to figure out how anything worked — my work is always scaleable and my documentation game's on point.
Currently based in Toronto. Open to full-time roles.
I use these skills on every project no matter what industry or who I'm working with.
I figure out what the real problem is before anything gets designed. I do that through interviews, competitor research, and watching how people actually work.
I take a project from the first conversation all the way, figuring out what goes where and making design calls that still make sense when the thing actually gets built.
Front-end code, CMS setup, and systems that the next person can actually use without calling me. If it breaks the moment I leave, I didn't finish the job.
Academic Foundations
Between 2016-2021, I worked towards a multi-disciplinary degree that focused on Media, Culture, Business, and Technology at Anna University - CEG, Chennai, one of the top universities in India.
During this program I worked on a UX project for UNICEF and at a UX co-op at Caterpillar, and started my own firm in 2021.
Then between 2023-2025, I graduated from the Information sciences program with a specialization in User Experience Design at the University of Toronto, one of North America's top universities.
At the Faculty of Information (iSchool)
Information Architecture · Speculative Design · Data Analytics using Python · Culture and Technology · Library Sciences · Cross-faculty Music/Business elective (at Faculty of Music).
Master's degree at the Department of Media Sciences
Thesis on participatory platform activism in a film's release · Adobe CC · Film & Media Studies · Video Production · Marketing
I oversee UX, front-end development, and compliance work on projects for Canadian nonprofits and charities.
I run a consultancy that helps small and mid-sized companies modernize how they work. I've taken more than ten clients from first conversation to delivered solution across healthcare, fintech, e-learning, and manufacturing.
Hired by the Edward S. Rogers Sr. Department of Electrical and Computer Engineering for website production requests. I handled between 20 and 60 requests a month and kept the site and intranet accurate, functional, and up to standard.
I joined early and worked across film, TV, and corporate projects. Whenever something technical was blocking a production, I figured it out.