Lead Solutions Designer · Copywriting Creatives
Toronto, ON, Canada
Apr 2025 – Present
Open for Work
Karthik Jambunathan
7+ Years Designing Experiences Across Industries
I prefer Karthik, Jack, or JK
Trusted By
Meet a different kind of Design
Most designers hand over mockups and move on. I build what I design; from systems-level diagnosis through to front-end implementation, shipped against real objectives.
My Work and Impact
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The organizations I've worked with each brought a different set of demands. ECE at U of T were selling a future, which means their digital presence needs to attract prospective students, answer the right questions, and move them toward inquiry. Nonprofits working with Copywriting Creatives needed something different: websites and tools that made it easier to raise awareness and spend less time on administration. At Fix It In Post, the projects sat outside conventional film production processes entirely: niche work that required stepping outside the industry's default ways and building solutions that hadn't been done before.
Organizations I've worked at
Featured Work
The University of Toronto's ECE Department needed someone who they could trust to help rebuild the full digital lifecycle. For the first 7 months, I had worked across the public website and intranet, handling content updates and WordPress/CMS management, building enough institutional knowledge to be trusted with something larger. In December 2024, that trust translated into a direct mandate: rebuild multiple core pages, deliver new page builds, and give one of Canada's most respected engineering departments a functional and aesthetic facelift.
End-to-End Digital Production to Drive Student Recruitment for ECE at U of T
Students were ignoring the homepage rather than navigating through it; it was a missed recruitment opportunity. this included content updates and a full homepage redesign, shipped alongside multiple internal pages designed to convert the traffic it would receive.
Project Impact & Reception
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Business Impact:
Transformed for student recruitment by directing high-intent traffic to key pages. -
User Impact:
Reduced time-to-value through a clearer, student-focused content hierarchy.
“[Department Chair] signed off on the [new] design [for the Homepage]. She's a fan!”
-- Teams Message sent by Admin
Other Work
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Disclaimer: The Copywriting Creatives projects are to be published on the Copywriting Creatives website. Other Case Study pages are active.
Improving the UX of Support Black Charities's Website & Directory.
Ongoing
Maximizing visibility & reducing admin workload for South Shore Youth Organization's website.
Ongoing
Unified the Toronto Nanofabrication Centre with ECE at U of T by moving a standalone website into ECE's environment.
Nov 2024 - Mar 2025
Delivered a Web-based Pitchdeck for Pre-Production capital raising.
Jun 2021 - Aug 2021
Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.
At Copywriting Creatives
Ongoing
Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.
At Copywriting Creatives
Ongoing
Unified the Toronto Nanofabrication Centre with ECE at U of T by moving from a standalone website into the ECE's environment.
At ECE at U of T
Nov 2024 - Mar 2025
Delivered a Pitchdeck for use by a Film Director as a web experience for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Meet a different kind of Consulting
In 2021, I co-founded JKR Business Consultancy for problems where I could stay from diagnosis through to delivery, working until it is solved. Outside of JKR, I've taken on independent projects where the same principle applies: own the problem, build the solution, stay until it works.
Featured Work
I've worked with various businesses from 2021 including an industrial manufacturer & industry supplier, a K-12 SaaS E-learning company, a healthcare group, and more. My former employer FIIP studios invited me back to provide them with solutions regarding genAI adoption. This involved a live pilot towards the end of the project, where I applied the framework I'd developed to help the studio develop genAI-assisted services that actually worked.
Digital Transformation: Building AI Into the Blueprint
Generative AI arrived in the creative industry with most studios left reacting to its disruption. Fix It In Post Studios chose to build services centered around generative AI, and I designed the responsible adoption framework that made that possible, validated through a pilot that turned an experimental workflow into a billable service.
Project Impact & Reception
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Business Impact:
30–40% revenue growth from a newly billable GenAI-assisted workflow. -
Business Impact:
~2 weeks cut from production timelines. -
Business Impact:
Reduced client revision loops and eliminated AI anxiety across the team.
“I really hope we can use it [Adobe's newly introduced GenAI tool] efficiently and succeed in delivering [the PreViz to the Client].”
-- Studio Owners, Fix It In Post Studios (before the live Pilot)
All Solutions
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Explore the full range of solutions I've delivered across design, consulting, and creative production.
End-to-end redesign of U of T ECE's homepage to drive student recruitment by restructuring content and building high-conversion internal pages.
At ECE at U of T
Dec 2024 - Mar 2025
Unified the Toronto Nanofabrication Centre with ECE at U of T by moving a standalone website into ECE's environment.
At ECE at U of T
Nov 2024 - Mar 2025
Designed a Ticket Discoverability App to ease access to GLAM discounts for Toronto residents.
At U of T
Oct – Dec 2023
Pro bono redesign of the Textile Museum of Canada's website navigation through strategic validation.
At U of T
Oct – Dec 2023
Built and validated a GenAI adoption framework, turning experimental workflows into a structured, billable creative service.
For Fix It In Post
2022 - 2023
Delivered a Web-based Pitchdeck for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
What People Have to Say
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
— Kyle Thomas
Founder & Creative Director
Copywriting Creatives
Ready to listen, diagnose, and deliver.
Whether it is straightforward or complex; do not hesitate to reach out.