The hard part is making it look simple.
Product, strategy, growth, UX, and brand work from shipped product pages to strategic case studies from streamlining operations & growth.
I design and develop experiences that function as systems — whether you're launching your products or reimagining your digital presence.
An experience is more than polished screens, it is the backend systems, the front-end visuals, the architecture, and the product, on one shared digital environment.
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UI/UX · Front-End Dev · 2024–25
TNFC, a research lab, had its own infrastructure, and no connection to its parent faculty's brand or navigation. I consolidated this multi-page site into a two-page section native to its parent faculty's digital environment.
Metrics available on request.
Explore SolutionService Design · 2023
While I worked on an AI Adoption framework for the studio, they were approached for a project that could benefit from AI tool usage. I designed and implemented the systems to enable the AI-assisted workflow I created.
30–40% Revenue growth · 2 Weeks Reduction in production timelines.
Explore SolutionUI/UX · Front-End Dev · 2024–25
I'd already been handling web production tickets for a while at University of Toronto's Department of Electrical and Computer Engineering (ECE at U of T), after which I led the design and front-end rebuild of core parts of their public-facing website — reimagining the digital student experience, delivered as a responsive website across phone, tablet, and desktop.
Metrics available on request.
Explore SolutionEach project here shows how I collaborate across UX research, strategy, and design (and front end development/web production) as a UX/Product designer to deliver adoption, engagement, and business results through data-informed design.
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Kyle Thomas
on working together at Copywriting Creatives
Karthik Jambunathan.