Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.
At Copywriting Creatives
Feb 2026 – Ongoing
Open for Work
Karthik Jambunathan
7+ Years Designing Experiences Across Industries
I prefer Karthik, Jack, or JK
Trusted By
Meet a different kind of Design
I help organizations design and deliver digital initiatives end-to-end; from diagnosis to deployment. My practice sits exclusively in the gap between strategy and execution, where platform implementation, solutions design, and client delivery are treated as a single integrated problem and grounded in a global consulting practice.
Helping Organizations Move Forward
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I design solutions and then I build them; each project begins with a systems-level diagnosis of the root cause, and ends with integrated digital, operational, and creative outcomes that can be measured against real business objectives.
The following are some of the ways I've built value across projects.
Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.
At Copywriting Creatives
Feb 2026 – Apr 2026
Unifying the Toronto Nanofabrication Centre with ECE at U of T by moving from a standalone website into the ECE's environment.
At ECE at U of T
Feb 2025 - Mar 2025
Delivered a Pitchdeck for use by a Film Director as a web experience for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Disclaimer: The Copywriting Creatives projects are to be published on the Copywriting Creatives website. Other Case Study pages are active.
Featured Work
The University of Toronto's ECE Department needed someone who they could trust to help rebuild the full digital lifecycle. For the first 7 months, I had worked across the public website and intranet, handling content updates and WordPress/CMS management, building enough institutional knowledge to be trusted with something larger. In December 2024, that trust translated into a direct mandate: rebuild multiple core pages, deliver new page builds, and give one of Canada's most respected engineering departments a functional and aesthetic facelift.
UX Research to Development • Dec 2024 - Mar 2025
End-to-End Digital Production to Drive Student Recruitment for ECE at U of T
Students were ignoring the homepage rather than navigating through it; it was a missed recruitment opportunity. this included content updates and a full homepage redesign, shipped alongside multiple internal pages designed to convert the traffic it would receive.
- Business Impact: Transformed for student recruitment by directing high-intent traffic to key pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
Internal reception to the new homepage design.
“[Department Chair] signed off on the [new] design [for the Homepage]. She's a fan!”
-- Teams Message sent by Admin
Consulting and Entrepreneurship
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In 2021, I founded JKR Business Consultancy in India to serve clients who needed a practitioner who could diagnose and deliver. Clients rarely need more strategy without execution, so every engagement was scoped to cover both, delivering UX and digital solutions across operational, financial, and marketing problems. I've also taken up similar work through independent consulting projects including creative operations, workflow design, and design systems.
These projects share a consistent working model; identify the structural problem, recommend an intervention grounded in that diagnosis, then either deliver a detailed how-to document or build the solution myself. The cases below are selected to show range across problem types, not industries; they are presented for illustrative purposes only.
Audited WCAG violations across app screens & translated findings to dev and stakeholder teams, to make WCAG-conformant ahead of funding rounds.
AI-powered K–12 science video platform
Apr 2025 - Mar 2026
Designed a hybrid sales-to-production workflow with email automation and invoice generation, cutting order processing and $24K+ USD weekly recurring revenue.
Vertically integrated manufacturer and supplier
Summer 2023
Delivered an AI-enabled pitch deck for adapting Netflix's "Club de Cuervos" for Indian Audiences.
Freelance
Sep - Dec 2023
Featured Work
Service Design • Digital Transformation • Creative Operations • 2022 - 2023
Digital Transformation: Building AI Into the Blueprint
Generative AI arrived in the creative industry with most studios left reacting to its disruption. Fix It In Post Studios chose to build services centered around generative AI, and I designed the responsible adoption framework that made that possible, validated through a pilot that turned an experimental workflow into a structured, billable service.
- 30–40% revenue growth from a newly billable GenAI-assisted workflow.
- ~2 weeks cut from production timelines.
- Reduced client revision loops and eliminated AI anxiety across the team.
Internal Reception to the Live Pilot's Workflow
“I really hope we can use Adobe's AI efficiently and succeed in delivering [the PreViz to the Client].”
-- Studio Owners, Fix It In Post Studios
What People Have to Say
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
— Kyle Thomas
Founder & Creative Director
Copywriting Creatives
All Case Studies
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Unifying the Toronto Nanofabrication Centre with ECE at U of T by moving from a standalone website into the ECE's environment.
At ECE at U of T
Feb 2025 - Mar 2025
End-to-end redesign of U of T ECE’s homepage to drive student recruitment by restructuring content and building high-conversion internal pages.
At ECE at U of T
Dec 2024 - Mar 2025
UXD Project at the Faculty of Information, U of T, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.
At U of T
Oct – Dec 2023
Pro Bono work for the Textile Museum of Canada to redesigning Website navigation through strategic validation.
At U of T
Oct – Dec 2023
Built and validated a GenAI adoption framework, turning experimental workflows into a creative service.
For Fix It In Post
2022 - 2023
Delivered a Pitchdeck for use by a Film Director as a web experience for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Ready to listen, diagnose, and deliver.
Whether it is straightforward or complex; do not hesitate to reach out.