Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.
Feb 2026 – Ongoing
Open to UX/Product/Implementation Roles
Karthik Jambunathan
7+ Years Designing Experiences Across Industries
I prefer Karthik, Jack, or JK
Trusted By
Work & Impact
I currently work as a Senior Solutions Designer at Copywriting Creatives. I translate UX & GTM strategy into scalable digital solutions, through to implementation and visual production.
Disclaimer: These projects are currently being developed into case studies and will be published on the Copywriting Creatives website.
Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.
Feb 2026 – Apr 2026
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
— Kyle Thomas
Founder & Creative Director
Copywriting Creatives
Prior to Copywriting Creatives, I managed the digital lifecycle for the University of Toronto’s ECE Department. I worked across both the public website and intranet, handling UI/UX Design and WordPress/CMS management.
At ECE at U of T, I managed weekly content operations across technical and non-technical stakeholder requests via Asana, additionally troubleshooting accessibility and website flows on every page. I also consolidated the TNFC lab's 15-page standalone site into the ECE website’s environment to streamline operations.
UX Research to Development • Jun 2024 - Mar 2025
End-to-End Digital Production to Drive Student Recruitment
The homepage was being bypassed entirely, limiting its role in student recruitment. This was a nine-month production engagement spanning content updates, new page builds, and a full homepage redesign: shipped with key information-rich internal pages built to receive the traffic.
- Business Impact: Transformed for student recruitment by directing high-intent traffic to key pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
Consulting and Entrepreneurship
In Fall 2021, I founded and led JKR Business Consultancy, delivering CX and digital solutions that included operational and financial workflows. I also continued my own freelance consulting practice, ranging from business, strategy, and content design to marketing and front-end development.
Disclaimer: The case studies below are presented for illustrative purposes only, to demonstrate range.
Audited WCAG violations across app screens & translated findings to dev and stakeholder teams, to make WCAG-conformant ahead of funding rounds.
AI-powered K–12 science video platform
Apr 2025 - Mar 2026
Designed a hybrid sales-to-production workflow with email automation and invoice generation, cutting order processing and $24K+ USD weekly recurring revenue.
Vertically integrated manufacturer and supplier
Summer 2023
Service Design • Digital Transformation • Creative Operations • Project Timeline: 2022 - 2023
Digital Transformation: Building AI Into the Blueprint
When generative AI disrupted the creative industry, Fix It In Post Studios didn't want a quick win, they wanted a plan. I designed a responsible adoption framework and validated it through a live pilot, turning an experimental technology into a structured, billable service.
- 30–40% revenue growth from a newly billable GenAI-assisted workflow.
- ~2 weeks cut from production timelines.
- Reduced client revision loops and eliminated AI anxiety across the team.
— Across Industries, in Consulting and In-House Environments
What makes me worthwhile to you
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by bridging their front-end sales conversion and back-end operational processing.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Academia, Freelance, and Pro Bono Work
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto [2023-25] and in Electronic Media from Anna University, Chennai [2016-21]. I've applied my skills to a range of academic and pro bono projects across both universities, many of which involved real work for real clients , addressing real pain points. I've also led the development of investor-facing microsites and pitch decks for film and TV clients, produced instructional, corporate, and software demo videos, and implemented internal comms toolkits for prior employers and clients.
Disclaimer: Case study pages for the Ticket Discoverability App, the Textile Museum, and the Fix it in Post project are active.
Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.
At U of T
Jan 2025 – Apr 2025
Business Process Modelling Project at the Faculty of Music, U of T, to design a Business Model for an AI-Enabled Music Education-Aid Technology.
At U of T
Sep – Dec 2024
UXD Project at the Faculty of Information, U of T, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.
At U of T
Oct – Dec 2023
Delivered an AI-enabled pitch deck for Nutmeg Production's adaptation of Netflix's "Club de Cuervos" with Director Kaarthikk Sundar.
Freelance
Sep - Dec 2023
Pro Bono work for the Textile Museum of Canada to redesigning Website navigation through strategic validation.
At U of T
Oct – Nov 2023
Delivered a Pitchdeck as a web experience for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Completed a UX design internship, conducting research and designing guidelines and low-fidelity wireframes for a construction management app.
At Anna Univ
Dec 2020 - Jan 2021
Pro Bono Work for UNICEF India, produced wireframes and high-fidelity UI for an app serving activists working in local communities.
At Anna Univ
Aug – Nov 2019
Design Thinking
Explore my design thinking through my articles on LinkedIn.
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!