Karthik Jambunathan

I design what moves business forward and remains reliable as you scale

The hard part is making it look simple.

Product, strategy, growth, UX, and brand work from shipped product pages to strategic case studies from streamlining operations & growth.

Open to Design/UX/Product roles · Toronto, ON

Trusted By

I design and develop experiences that function as systems — whether you're launching your products or reimagining your digital presence.

An experience is more than polished screens, it is the backend systems, the front-end visuals, the architecture, and the product, on one shared digital environment.

What's on this page

01 Selected Works

02 All Projects

03 What people say

Selected Works

UI/UX · Front-End Dev · 2024–25

How I Rebuilt a Standalone Website into a Department-Hosted Content Hub: ECE at U of T's Toronto Nanofabrication Centre (TNFC).

Despite being located inside the ECE department, TNFC, one of U of T's research labs, had its own infrastructure, and no connection to ECE's brand or navigation. I consolidated this multi-page site into a two-page section native to ECE's digital environment.

Metrics available on request.

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Service Design · 2023

How I Implemented an AI-Assisted service offering for Fix It In Post Studios.

While I worked on an AI Adoption framework for the studio, they were approached for a project that could benefit from AI tool usage. I designed and implemented the systems to enable the AI-assisted workflow I created.

30–40% Revenue growth · 2 Weeks Reduction in production timelines.

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All Projects

Each project here shows how I collaborate across UX research, strategy, and design (and front end development/web production) as a UX/Product designer to deliver adoption, engagement, and business results through data-informed design.

Explore all of my projects and case studies below.

Case Studies

Slides

Live Links

AT COPYWRITING CREATIVES

Streamlined a bilingual nonprofit organization's digital management operations by implementing a UX-friendly website.

Mar – Jun 2025 →

FOR ECE AT U OF T

Rebuilt the digital user journey and developed multiple key pages for the ECE Department, University of Toronto.

Nov 2024 – Mar 2025 →

ACADEMIC COURSEWORK

Research-Led Product Strategy for an AI-powered Music Transcription tool through assessment of product risks & adoption barriers.

Sep – Dec 2024 →

ON CONTRACT

Accelerating Fix It In Post Studios' AI Adoption with a Research-Driven Framework.

Dec 2022 – Aug 2023 →

CO-OP @ CATERPILLAR

Generating actionable insights for Product Design: Construction Management Tool.

Dec 2019 →

Designers often share Figma prototypes, and they're invaluable for exploring interactions, validating ideas, and refining specific parts of an experience. But when we shift to a website or a mobile-first product, stakeholders often want to experience it where their users will.

Instead of viewing a desktop frame or phone mockup inside Figma's viewer, they prefer opening the experience in their own browser, resizing the window, switching between devices, clicking through pages, and interacting with it naturally. It feels less like reviewing a prototype and more like experiencing the product itself.

View a Website, Not a Figma Prototype

UI Design Index

To complement my project work, I maintain a collection of UI design and redesign concepts presented as browser-based pages rather than Figma prototypes. My goal is simple: let people evaluate a website as a website; using their own browser on their own device, without the extra layer of a design tool.

Explore the UI Design Index

What People Say

Hear From a Colleague

"Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible."

Kyle Thomas

on working together at Copywriting Creatives