Icon; Location.

Toronto, ON

Open to UX/Product/Implementation Roles

Karthik Jambunathan
7+ Years Designing Experiences Across Industries
I prefer Karthik, Jack, or JK

Trusted By

Work & Impact

I currently work as a Senior Solutions Designer at Copywriting Creatives. I translate UX & GTM strategy into scalable digital solutions, through to implementation and visual production.

Disclaimer: These projects are currently being developed into case studies and will be published on the Copywriting Creatives website.

Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.

Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.

Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.

— Kyle Thomas
Founder & Creative Director
Copywriting Creatives

Prior to Copywriting Creatives, I managed the digital lifecycle for the University of Toronto’s ECE Department. I worked across both the public website and intranet, handling UI/UX Design and WordPress/CMS management.

At ECE at U of T, I managed weekly content operations across technical and non-technical stakeholder requests via Asana, additionally troubleshooting accessibility and website flows on every page. I also consolidated the TNFC lab's 15-page standalone site into the ECE website’s environment to streamline operations.

Mockup image of ECE department's Homepage.

UX Research to Development • Jun 2024 - Mar 2025

End-to-End Digital Production to Drive Student Recruitment

The homepage was being bypassed entirely, limiting its role in student recruitment. This was a nine-month production engagement spanning content updates, new page builds, and a full homepage redesign: shipped with key information-rich internal pages built to receive the traffic.

  • Business Impact: Transformed for student recruitment by directing high-intent traffic to key pages.
  • User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.

Consulting and Entrepreneurship

In Fall 2021, I founded and led JKR Business Consultancy, delivering CX and digital solutions that included operational and financial workflows. I also continued my own freelance consulting practice, ranging from business, strategy, and content design to marketing and front-end development.

Disclaimer: The case studies below are presented for illustrative purposes only, to demonstrate range.

Audited WCAG violations across app screens & translated findings to dev and stakeholder teams, to make WCAG-conformant ahead of funding rounds.

Designed a hybrid sales-to-production workflow with email automation and invoice generation, cutting order processing and $24K+ USD weekly recurring revenue.

Mockup image of GenAI Service Blueprint.

Service Design • Digital Transformation • Creative Operations • Project Timeline: 2022 - 2023

Digital Transformation: Building AI Into the Blueprint

When generative AI disrupted the creative industry, Fix It In Post Studios didn't want a quick win, they wanted a plan. I designed a responsible adoption framework and validated it through a live pilot, turning an experimental technology into a structured, billable service.

  • 30–40% revenue growth from a newly billable GenAI-assisted workflow.
  • ~2 weeks cut from production timelines.
  • Reduced client revision loops and eliminated AI anxiety across the team.

Across Industries, in Consulting and In-House Environments

What makes me worthwhile to you

Lowered by 20%

Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.

$24K+ USD/week

Generated recurring revenue for an industrial manufacturing client by bridging their front-end sales conversion and back-end operational processing.

$400K+ USD

Designed investor microsites that successfully differentiated brands in saturated markets to close funding.

Academia, Freelance, and Pro Bono Work

I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto [2023-25] and in Electronic Media from Anna University, Chennai [2016-21]. I've applied my skills to a range of academic and pro bono projects across both universities, many of which involved real work for real clients , addressing real pain points. I've also led the development of investor-facing microsites and pitch decks for film and TV clients, produced instructional, corporate, and software demo videos, and implemented internal comms toolkits for prior employers and clients.

Disclaimer: Case study pages for the Ticket Discoverability App, the Textile Museum, and the Fix it in Post project are active.

Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.

Business Process Modelling Project at the Faculty of Music, U of T, to design a Business Model for an AI-Enabled Music Education-Aid Technology.

UXD Project at the Faculty of Information, U of T, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.

Delivered an AI-enabled pitch deck for Nutmeg Production's adaptation of Netflix's "Club de Cuervos" with Director Kaarthikk Sundar.

Pro Bono work for the Textile Museum of Canada to redesigning Website navigation through strategic validation.

Delivered a Pitchdeck as a web experience for Pre-Production capital raising.

Completed a UX design internship, conducting research and designing guidelines and low-fidelity wireframes for a construction management app.

Pro Bono Work for UNICEF India, produced wireframes and high-fidelity UI for an app serving activists working in local communities.

Design Thinking

Explore my design thinking through my articles on LinkedIn.

Here to listen, support, and collaborate.

Whether it’s a simple question or a big idea: Don’t hesitate to reach out!