Improving the UX of Support Black Charities's Website & Directory Listing Tool.
At Copywriting Creatives
Ongoing
I'm
Designer turning messy research into products people actually use. I work across discovery, strategy, and front-end to solve problems end to end. Not just the pretty parts.
Trusted By
Meet a different kind of Design
I come from research, understanding people to mapping systems to finding the real problem underneath the stated one. But I also write the copy that goes in the interface and build the front-end that ships it. That end-to-end range means I spend less time in translation and more time solving.
I've worked across higher education, film and streaming, healthcare, and nonprofits. The problems are different. The approach is the same: find the real problem, build the right thing, make sure it lasts.
Currently based in Toronto. Open to full-time roles in UX research, mixed UX, or product design.
ECE is one of Canada's top engineering departments. Their website wasn't showing it and prospective students were leaving before they had a reason to stay. I led the research and redesign: competitor analysis across North America, stakeholder interviews, informal student and faculty conversations. I also developed the pages inside ECE's WordPress environment.
Metrics available on request.
Explore SolutionFIIP Studios was losing ground to competitors offering AI services but no studio had figured out how to do it properly. I ran generative research workshops, assessed the landscape of tools and studios, and built a four-guideline framework from scratch. Then I proved it on a live production project with a real client and a real deadline.
30–40% revenue growth · 2 weeks reduction in production time.
Explore SolutionEach project shows the solutions I created to different kinds of problems, involving research, strategy, and design across different contexts.
Note: The Copywriting Creatives projects are being developed and will be published on the Copywriting Creatives website.
Improving the UX of Support Black Charities's Website & Directory Listing Tool.
At Copywriting Creatives
Ongoing
Maximizing visibility & reducing admin workload for South Shore Youth Organization's website.
At Copywriting Creatives
Ongoing
Migrated Toronto Nanofabrication Centre's (TNFC) standalone website with ECE at U of T's web environment.
At ECE at U of T
Nov 2024 - Mar 2025
Diagnosing systemic usability failures in a Virtual museum website (CHLAVM).
Pro Bono + Master's UX Capstone Submission
Jan 2025 - Feb 2025
Delivered a Business Proposal for a Music-focused AI Business as part of a cross-departmental course.
At U of T
Sep 2024 - Dec 2024
Designing the knowledge architecture and visual identity for a Netflix IP adaptation's creative bible and pitch deck.
Freelance
Sep 2023 - Jan 2024
Designed an App for discovering discounts to Toronto-based Galleries, Libraries, Archives, and Museums.
At U of T
Oct – Dec 2023
Designed and Delivered a Web-based Pitchdeck for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Whether it is straightforward or complex; do not hesitate to reach out.