Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.
Feb 2026 – Ongoing
Open to UX/Product Roles
Karthik Jambunathan
7+ Years Designing Experiences Across Industries
Call me Karthik, Jack, or JK
Trusted By
Work & Impact
I currently work as a Senior Solutions Designer at Copywriting Creatives. I translate UX & GTM strategy into scalable digital solutions, through to implementation and visual production.
Disclaimer: These projects are currently being developed into case studies and will be published on the Copywriting Creatives website.
Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.
Feb 2026 – Apr 2026
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
— Kyle Thomas
Founder & Creative Director
Copywriting Creatives
Prior to Copywriting Creatives, I managed the digital lifecycle for the University of Toronto’s ECE Department. I implemented production requests across both the public website and intranet while also handling UI/UX Design and WordPress/CMS management.
UX Research to Development • Jun 2024 - Mar 2025
End-to-End Digital Production to Drive Student Recruitment
The homepage was being bypassed entirely, limiting its role in student recruitment. This was a nine-month production engagement spanning content updates, new page builds, and a full homepage redesign: shipped with key information-rich internal pages built to receive the traffic.
- Business Impact: Transformed for student recruitment by directing high-intent traffic to key pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
Previous Work, Consulting, and Entrepreneurship
I originally started out freelancing for and interning at multiple businesses. In 2020, I had my first full time role, designing at Fix it In Post Studios (FIIP Studios). Later in 2021, I founded and led JKR Business Consultancy, delivering CX and digital solutions that included operational and financial workflows. I also continued my own freelance consulting practice, ranging from business, strategy, and content design to marketing and front-end development.
Disclaimer: The case studies below are presented for illustrative purposes only, to demonstrate range. JKR Project Links are not active.
[NDA] Guided accessibility compliance and UI design for an EdTech Client through MVP and prototyping in preparation for funding rounds.
Contract Role through JKR
Apr 2025 - Mar 2026
[NDA] Delivered design system with governance processes, reducing design-to-dev discrepancies across modules for a Fintech SaaS Client.
Contract Role through JKR
Sep 2021 - Aug 2023
A Pre-production Pitch that Outlasted the Film it was made for: Built as a web experience, not a PPT.
At Fix It In Post
Jun 2021 - Aug 2021
While at JKR, I also worked on a project with my former employer, FIIP Studios, to integrate Generative AI into their service workflows without disrupting delivery timelines or compromising output quality.
Service Design • Digital Transformation • Creative Operations • Project Timeline: 2022 - 2023
Digital Transformation: Building AI Into the Blueprint
When generative AI disrupted the creative industry, Fix It In Post Studios didn't want a quick win, they wanted a plan. I designed a responsible adoption framework and validated it through a live pilot, turning an experimental technology into a structured, billable service.
- 30–40% revenue growth from a newly billable GenAI-assisted workflow.
- ~2 weeks cut from production timelines.
- Reduced client revision loops and eliminated AI anxiety across the team.
Academia, Internships, and Pro Bono Work
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto [2023-25] and in Electronic Media from Anna University, Chennai [2016-21]. Between 2023–2025, I've applied my skills to a range of academic projects at the University of Toronto, many of which involved real clients and real stakeholder pain points.
Disclaimer: Case study pages for the Ticket Discoverability App and the Textile Museum are active.
Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.
Jan 2025 – Apr 2025
Business Process Modelling Project at the Faculty of Music, U of T, to design a Business Model for an AI-Enabled Music Education-Aid Technology.
Sep – Dec 2024
UXD Project at the Faculty of Information, U of T, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.
Oct – Dec 2023
Pro Bono work for the Textile Museum of Canada to redesigning Website navigation through strategic validation.
Oct – Nov 2023
Completed a UX design internship, conducting research and designing guidelines and low-fidelity wireframes for a construction management app.
Dec 2020 - Jan 2021
Pro Bono Work for UNICEF India, produced wireframes and high-fidelity UI for an app serving activists working in local communities.
Aug – Nov 2019
— Across Industries, in Consulting and In-House Environments
What makes me worthwhile to you
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by bridging their front-end sales conversion and back-end operational processing.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Design Thinking
Explore my design thinking through my articles on LinkedIn.
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!