Maximizing visibility & reducing administrative workload through accessibility- & content-focused UX/UI overhaul and web development for the South Shore Youth Organization (SSYO).
Feb 2026 – Ongoing
Open to UX/Product Roles
Karthik Jambunathan
UX/Product Designer
7+ years Designing Experiences across Industries
Trusted By
Explore my work
I currently work at Copywriting Creatives as a Solutions Designer, focusing on content and accessibility design.
Prior to that, I managed the digital lifecycle for the University of Toronto’s ECE Department. While my primary focus was content and accessibility design for both the public website and the intranet, I pivoted regularly between UX research, front-end development, and production design.
To look at other work and explore my process in detail for the ECE department, check out this page.
Information Architecture • Institutional Web • Accessibility (AODA) • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
Fragmented information flow was hindering student recruitment and departmental engagement. I restructured through Figma and handled WordPress implementation.
- Business Impact: Solved recruitment drop-off by ensuring high-value traffic was routed to core site pages.
- User Impact: Reduced time-to-value for students by reorganizing content into accessible architecture.
My journey hasn't been defined by a single UX specialization, but by a relentless desire to solve riddles across the entire UX spectrum. Here's some real-world results I've delivered.
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Below, you can explore a major GenAI studio transformation I led, and a recent list of various projects I’ve tackled.
Prior to my work at the University of Toronto, I led an experience design firm where I managed both high-level consultancy and internal teams to deliver operational and financial workflow solutions. During this period, I partnered with Fix It In Post Studios to plan the integration of Generative AI within their ecosystem without disrupting delivery timelines or compromising output quality.
Digital Transformation • Service Design • Workflow Optimization • Shipped Jul 2023
Digital Transformation: Integrating GenAI Tools for Film Production
Led an initiative to build, test, and implement a Human-in-the-Loop workflow to integrate generative AI tools into studio workflows, designing operational controls for AI-assisted video production into studio practice.
- Business Impact: Achieved approx. 30–40% revenue growth.
- Business Impact: Reduced project timelines by ~2 weeks.
- User Impact: Reduced client revision loops and increased confidence in AI-enabled creative practice.
Recent Work
Disclaimer: These pages are still being developed. These include case studies built externally at Copywriting Creatives. The JKR projects are additionally covered by an NDA.
Maximized content discoverability by restructuring global navigation and creating content design frameworks for Humber River Family Health Team.
Dec 2025 – Feb 2026
Bridging the gap between front-end sales conversion and back-end operational processing to improve Industrial Manufacturing Client's Value Chain.
Dec 2022 – Jun 2023
Delivered design system with governance and lifecycle processes, reducing design-to-dev discrepancies across all product modules for Fintech SaaS Client.
Sep 2021 - Aug 2023
Developing an Interactive Web Experience for a Fix It In Post Studios client (Film Director) to aid market and raise capital for a Film during the Pre-Production phase.
Jun 2021 - Jul 2021
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work!
He came in as a knight in shining armor making the impossible, possible.
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
- Kyle ThomasFounder & Creative Director
Copywriting Creatives
More of What Makes me the Best
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto and in Electronic Media from Anna University, Chennai. This academic background, combined with 7+ years of contract and freelance work in design, allows me to approach UI/UX as a science.
Graduation PhotoBooth Picture. Pictured Above (From L-R, Tp-Bt): Kyle, Jay, Alexis, Ashfaaq, Quinn, Karthik, and Nicholas.
Between 2023-2025, I was at the University of Toronto working towards my Master's degree in Information Sciences. Here, I worked on a variety of academic projects - most of which, while Academic, were with real clients, working on real stakeholder pain points.
Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.
Jan 2025 – Apr 2025
Business Process Modelling Project at the Faculty of Music, UofT, to design a Business Model for an AI-Enabled Music Education-Aid Technology.
Sep – Dec 2024
UXD Project at the Faculty of Information, UofT, to design a solution (Ticket Discoverability App) for easingg access to GLAM discounts.
Oct – Dec 2023
Pro Bono work for the Textile Museum of Canada to improve global navigation & discoverability on the website including an implementation/testing strategy.
Oct – Nov 2023
Design Thinking
Explore my design thinking through my articles on LinkedIn.
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!