About Me
Open to UX/Product Roles
Karthik Jambunathan
UX/Product Designer
Designing Purpose-Built Experiences
UX/UI Design Showcase
A recent but significant work I've done was at the University of Toronto’s ECE Department where I pivoted between UX research, front-end development, and production design. While content and accessibility were my main tasks, I did manage the entire digital lifecycle for both the public website and the intranet.
Information Architecture • Institutional Web • Accessibility (AODA) • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
Fragmented information flow was hindering student recruitment and departmental engagement. I restructured through Figma and handled WordPress implementation.
- Business Impact: Solved recruitment drop-off by ensuring high-value traffic was routed to core site pages.
- User Impact: Reduced time-to-value for students by reorganizing content into accessible architecture.
To look at other work and explore my process in detail for the ECE department, check out this page.
Real-World Results Delivered
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
My journey hasn't been defined by a single UX specialization, but by a relentless desire to solve riddles across the entire UX spectrum. Below, you can explore a major GenAI studio transformation I led, followed by a recent list of various projects I’ve tackled.
Strategic Foresight • Service Design • Workflow Optimization • Implemented Jul 2023
Leading a GenAI Studio Transformation for FIIP Studios
Led the Strategic Foresight initiative and designed a Human-in-the-Loop workflow to operationalize generative AI for pre-visualization services, embedding structured workflows, QA protocols, and operational controls into studio practice.
- Business Impact: Achieved approx. 30–40% revenue growth.
- Business Impact: Reduced project timelines by ~2 weeks.
- User Impact: Reduced client revision loops and increased confidence in AI-enabled creative practice.
South Shore Youth Organization (SSYO): Website Redesign & Redevelopment
Maximizing visibility & reducing administrative workload through accessibility- & content-focused UX/UI overhaul and web development.
Feb 2026 – Ongoing
Project In-Progress - Through Copywriting Creatives
Humber River Family Health Team Website: Website Migration & UX Redesign
Maximized website discoverability and overhauled the UI by restructuring global navigation, rewriting content, and executing a full front-end redesign.
Dec–Feb 2026
Page under construction - Through Copywriting Creatives
Fix It In Post Studios: Interactive Web Experience for Capital Raising
Helped Client in Film Pre-Production phase differentiate their project during funding rounds.
Shipped Aug 2021
While I was at the University of Toronto, I worked on a variety of academic projects that counted towards my Master's degree - most of which were with real clients, working on real stakeholder pain points.
Ticket Discoverability App: Structuring Information Flow for Cultural Access
Conducted product research and prototyped a mobile solution to surface GLAM discounts through clearer information flow and social sharing.
Oct–Dec 2023
Textile Museum of Canada Website: IA Redesign & Strategy
Improved content discoverability through an IA redesign and proposed an implementation testing strategy ahead of UI overhaul.
Oct–Nov 2023
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto and an MSc in Electronic Media.
This academic background, combined with 7+ years of contract and freelance work, allows me to approach UI/UX as a science.
I currently work at Copywriting Creatives as a Solutions Designer, focusing on Content and Accessibility design, primarily for websites.