About Me
Karthik Jambunathan
UX/Product Designer
Designing Purpose-Built Experiences
UX/UI Design Showcase
A recent but significant work I've done was at the University of Toronto’s ECE Department where I pivoted between UX research, front-end development, and production design. While content and accessibility were my main tasks, I did manage the entire digital lifecycle for both the public website and the intranet.
Information Architecture • Institutional Web • Accessibility (AODA)
Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
Fragmented information flow was hindering student recruitment and departmental engagement. I restructured through Figma and handled WordPress implementation.
Business Impact: Solved recruitment drop-off by ensuring high-value traffic was routed to core site pages.
User Impact: Reduced time-to-value for students by reorganizing content into accessible architecture.
To look at other work and explore my process in detail for the ECE department, check out this page.
My journey hasn't been defined by a single UX specialization, but by a relentless desire to solve riddles across the entire UX spectrum. Below, you can explore a major GenAI studio transformation I led, followed by a curated list of the various projects I’ve tackled throughout my career.
Strategic Foresight • Service Design • Workflow Optimization
Implemented Jul 2023
Leading a GenAI Studio Transformation for Fix It In Post Studios
Led the Strategic Foresight initiative and designed a Human-in-the-Loop workflow to operationalize generative AI for pre-visualization services, embedding structured workflows, QA protocols, and operational controls into studio practice.
Business Impact: Achieved approx. 30–40% revenue growth, reducing project timelines by ~2 weeks.
User Impact: Reduced client revision loops and increased confidence in AI-enabled creative practice.
Real-World Results Delivered
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Humber River Family Health Team Website: Website Migration & UX Redesign
Streamlining content discoverability and hospital website UI through patient-focused research and content design.
Dec–Feb 2026
Page under construction - Through Copywriting Creatives
Ticket Discoverability App: Structuring Information Flow for Cultural Access ↗
Conducted product research and prototyped a mobile solution to surface GLAM discounts through clearer information flow and social sharing.
Oct–Dec 2023
Textile Museum of Canada Website: IA Redesign & Strategy ↗
Improved content discoverability through an IA redesign and proposed an implementation testing strategy ahead of UI overhaul.
Oct–Nov 2023
Industrial Manufacturing Client: Financial and Operational Workflow Design
Bridging the gap between front-end sales conversion and back-end operational processing to improve the Client's Value Chain.
Dec 2022 – Jun 2023
Under NDA - Through JKR Business Consultancy
Fintech SaaS Client: Design system Creation for a Financial software testing tool
Delivered design system with governance and lifecycle processes, reducing design-to-dev discrepancies across all product modules.
Sep 2021 - Aug 2023
Under NDA - Through JKR Business Consultancy
Fix It In Post Studios: Interactive Web Experience for Capital Raising ↗
Helped Client in Film Pre-Production phase differentiate their project during funding rounds.
Shipped Aug 2021
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto and an MSc in Electronic Media.
This academic background, combined with 7+ years of contract and freelance work, allows me to approach UI/UX as a science.
I currently work at Copywriting Creatives as a Solutions Designer, focusing on Content and Accessibility design, primarily for websites.