Maximizing visibility & reducing administrative workload through UX/UI overhaul and web development for the South Shore Youth Organization (SSYO).
Feb 2026 – Ongoing
Open to UX/Product Roles
Karthik Jambunathan
UX/Product Designer
7+ years Designing Experiences across Industries
Trusted By
Karthik’s Work & Impact
I currently work at Copywriting Creatives as a Solutions Designer, leading content and accessibility design across client engagements, translating UX strategy into scalable solutions through to front-end development and production.
Prior to Copywriting Creatives, I managed the full digital lifecycle for the University of Toronto’s ECE Department. I led content and accessibility design across the public website and intranet while also handling UX research, front-end development, and production.
This engagement included flagship projects that reshaped information architecture and improved recruitment outcomes. Explore the full ECE production design report to see my approach in action.
Information Architecture • UX Strategy • Accessibility (AODA) • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
The homepage was being bypassed entirely, limiting its role in student recruitment. I redesigned the content & IA using Figma and implemented it in WordPress to reposition it as an access hub for students.
- Business Impact: Transformed into recruitment driver by directing high-intent traffic to key academic and program pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
My work spans the entire UX spectrum, from strategy and content design to front-end production. Across projects, I focus on delivering measurable results:
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Below, you can explore a major GenAI studio transformation I led, and a recent list of various projects I’ve tackled.
Before joining the University of Toronto, I led JKR Business Consultancy, delivering CX and web design solutions that included operational and financial workflows. During this time, I partnered with Fix It In Post Studios to integrate Generative AI into their service workflows without disrupting delivery timelines or compromising output quality.
Digital Transformation • Service Design • Workflow Optimization • Shipped Jul 2023
Digital Transformation: Integrating GenAI Tools for Film Production
The studio needed a structured approach to integrating generative AI without losing creative control. I lead the research to design a framework, then validated it through a live pilot project.
- Business Impact: Achieved approx. 30–40% revenue growth.
- Business Impact: Reduced project timelines by approx. 2 weeks.
- User Impact: Reduced client revision loops and increased confidence in AI-enabled creative practice.
Recent Work
Disclaimer: These pages are still being developed. These include case studies built externally at Copywriting Creatives. The JKR projects are additionally covered by an NDA.
Maximized content discoverability by restructuring global navigation and creating content design frameworks for the Humber River Family Health Team.
Dec 2025 – Feb 2026
Bridging the gap between front-end sales conversion and back-end operational processing to improve an Industrial Manufacturing Client's Value Chain.
Dec 2022 – Jun 2023
Delivered design system with governance and lifecycle processes, reducing design-to-dev discrepancies across all product modules for a Fintech SaaS Client.
Sep 2021 - Aug 2023
Developing an Interactive Web Experience for a Fix It In Post Studios client (Film Director) to market and raise capital for a Film in its Pre-Production phase.
Jun 2021 - Jul 2021
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work!
He came in as a knight in shining armor making the impossible, possible.
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
- Kyle ThomasFounder & Creative Director
Copywriting Creatives
More of What Makes me the Best
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto and in Electronic Media from Anna University, Chennai. Combined with 7+ years of contract and freelance work, this background allows me to approach UI/UX as a science and art.
Graduation PhotoBooth Picture. Pictured Above (From L-R, Tp-Bt): Kyle, Jay, Alexis, Ashfaaq, Quinn, Karthik, and Nicholas.
Between 2023–2025, I applied these skills to a range of academic projects at University of Toronto, many of which involved real clients and rea stakeholder pain points.
Disclaimer: The first two case study pages are still being developed.
Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.
Jan 2025 – Apr 2025
Business Process Modelling Project at the Faculty of Music, UofT, to design a Business Model for an AI-Enabled Music Education-Aid Technology.
Sep – Dec 2024
UXD Project at the Faculty of Information, UofT, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.
Oct – Dec 2023
Pro Bono work for the Textile Museum of Canada to improve global navigation & discoverability on the website including an implementation/testing strategy.
Oct – Nov 2023
Design Thinking
Explore my design thinking through my articles on LinkedIn.
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!