Introduction
, I'm MI, MSc
Designing Purpose-Built Digital experiences Through Research
Open to UI/UX and Product Roles
This collection showcases projects designed to solve complex information challenges, from consultancy work for specialized clients with niche needs to UX architecture that had to work within the bigger picture.
Here, you can explore my UX work with a focus on sensemaking, including my production design work for the University of Toronto (ECE) and UX projects for healthcare, NPOs, and creative industries.
My work involving JKR Business Consultancy, which involved designing financial workflows and SaaS design systems, is covered by an NDA and can not be publicly displayed.
UI/UX Design Projects
The following case studies demonstrate how I bridge the gap between human sensemaking and business results.
Information Architecture • Institutional Web • Accessibility (AODA) • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
Fragmented information flow was hindering student recruitment and departmental engagement. I led the restructuring in Figma and personally handled the WordPress implementation.
Business Impact: Solved the recruitment drop-off by ensuring high-value traffic was routed to the Program and Research pages.
User Impact: Reduced the time-to-value for students by reorganizing content into an accessible architecture.
Service Design • AI Integration • Operational Strategy • Implemented Jul 2023
Fix It In Post Studios: Operationalizing Generative AI for Creative Pipelines
The studio needed to transition from ad-hoc AI experimentation to a billable service. I developed a service blueprint that integrated GenAI into the pre-visualization process.
Business Impact: Increased revenue by approx. 30–40% through repeat projects and increased organizational credibility.
User Impact: Reduced client anxiety, revision loops, and AI-fueled employee morale decreases.
Humber River Family Health Team Website: Website Migration & UX Redesign
Streamlining content discoverability and hospital website UI through patient-focused research and content design.
Dec–Feb 2026
Page under construction - Through Copywriting Creatives
ECExToronto Nanofabrication Centre: Migrating a Website, Simplifying Access ↗
Although the TNFC lab is known to be a department-operated lab, its digital presence still conveyed a lack of connection. Their standalone website did not clearly communicate how the lab fit within the department’s research ecosystem.
Shipped Mar 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment ↗
Fragmented information flow hindered student recruitment and departmental engagement. Led restructuring in Figma and handled WordPress implementation.
Shipped Jan 2025
ECE Industry Opportunities: Building for Industry Partners ↗
Addressed a gap in industry engagement by creating a dedicated page to support sponsorship discussions and outreach.
Shipped Dec 2024
Ticket Discoverability App: Structuring Information Flow for Cultural Access ↗
Conducted product research and prototyped a mobile solution to surface GLAM discounts through clearer information flow and social sharing.
Oct–Dec 2023
Textile Museum of Canada Website: IA Redesign & Strategy ↗
Improved content discoverability through an IA redesign and proposed an implementation testing strategy ahead of UI overhaul.
Oct–Nov 2023
Fix It In Post Studios: Operationalizing Generative AI for Creative Pipelines ↗
Developed a service blueprint to transition GenAI experimentation into a billable pre-visualization service.
Implemented Jul 2023 - Freelance Client
Industrial Manufacturing Client: Financial and Operational Workflow Design
Bridging the gap between front-end sales conversion and back-end operational processing to improve the Client's Value Chain.
Dec 2022 – Jun 2023
Under NDA - Through JKR Business Consultancy
Fintech SaaS Client: Design system Creation for a Financial software testing tool
Delivered design system with governance and lifecycle processes, reducing design-to-dev discrepancies across all product modules.
Sep 2021 - Aug 2023
Under NDA - Through JKR Business Consultancy
Fix It In Post Studios: Interactive Web Experience for Capital Raising ↗
Helped Client in Film Pre-Production phase differentiate their project during funding rounds.
Shipped Aug 2021
ECExToronto Nanofabrication Centre: Migrating a Website, Simplifying Access ↗
Although the TNFC lab is known to be a department-operated lab, its digital presence still conveyed a lack of connection. Their standalone website did not clearly communicate how the lab fit within the department’s research ecosystem.
Shipped Mar 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment ↗
Fragmented information flow hindered student recruitment and departmental engagement. Led restructuring in Figma and handled WordPress implementation.
Shipped Jan 2025
ECE Industry Opportunities: Building for Industry Partners ↗
Addressed a gap in industry engagement by creating a dedicated page to support sponsorship discussions and outreach.
Shipped Dec 2024
Ticket Discoverability App: Structuring Information Flow for Cultural Access ↗
Conducted product research and prototyped a mobile solution to surface GLAM discounts through clearer information flow and social sharing.
Oct–Dec 2023
Textile Museum of Canada Website: IA Redesign & Strategy ↗
Improved content discoverability through an IA redesign and proposed an implementation testing strategy ahead of UI overhaul.
Oct–Nov 2023
Fix It In Post Studios: Operationalizing Generative AI for Creative Pipelines ↗
Developed a service blueprint to transition GenAI experimentation into a billable pre-visualization service.
Implemented Jul 2023
Fix It In Post Studios: Interactive Web Experience for Capital Raising ↗
Helped Client in Film Pre-Production phase differentiate their project during funding rounds.
Shipped Aug 2021
Visa: Merchant Signage Website Redesign ↗
Redesigned a specialized e-commerce portal where businesses that accept Visa can order official, branded Point-of-Sale (POS) materials.
2025
Clearloop Pay: Mobile App UI Design ↗
Designed Clearloop Pay, a native mobile application to manage work-related expenses.
2025
Design Guidelines for Construction Management: Part of Caterpillar Co-Op ↗
Dec 2019
Experience Mapping/User Journey Analysis: Part of Uoft MI Capstone Project ↗
Feb 2025
Copywriting Creatives
Leading multiple projects in a client facing role in a boutique agency serving healthcare organizations and NPOs.
Apr 2025 – Present
Page under construction
ECE Department, University of Toronto ↗
Production design for website and internal staff portal at Department of Electrical and Computer Engineering, includes a collection of case studies.
Jun 2024 – Mar 2025
Academic Work at the iSchool, University of Toronto
Post Graduate-level UX and information design grounded in research and accessibility, applying systems-level thinking to real-world problems.
Sep 2023 – Jun 2025
Page under construction
JKR Business Consultancy
Co-Founder of a Banking/Financial Technology domain focused UX and Workflow Design Firm, working as an external UX/UI and Product Consultant.
Sep 2021 – Apr 2024, Apr 2025 – 2026
Page under construction
Fix It In Post Studios ↗
Led high-impact initiatives for a Video Production Solutions Studio, includes a collection of case studies.
Aug 2020 – Aug 2021, Jun – Aug 2023
Academic Work at the Dept. of Media Sciences, Anna University, Chennai
Post Graduate-level media and film production projects.
Aug 2016 – Jul 2021
Page under construction
Foundations
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto and an MSc in Electronic Media.
This academic background, combined with 7+ years of contract and freelance work, allows me to approach UI/UX as a science.
I design with a focus on how people process information and make decisions, not just on visual appeal.
Real-World Results Delivered
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Ready to Build an Experience grounded in Research, not Hype?
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