About Me
Pictured Above (From L-R, Tp-Bt): Havin' a Bit of Fun, Grad Photobooth with Kyle, Jay, Alexis, Ashfaaq, Quinn, Myself, and Nicholas.
Open to UX/Product Roles
Karthik Jambunathan
UX/Product Designer
7+ years Designing Experiences across Industries
Trusted By
Design Showcase
I currently work at Copywriting Creatives as a Solutions Designer, focusing on content and accessibility design.
Prior to that, I managed the digital lifecycle for the University of Toronto’s ECE Department. While my primary focus was content and accessibility design for both the public website and the intranet, I did pivot regularly between UX research, front-end development, and production design.
Information Architecture • Institutional Web • Accessibility (AODA) • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
Fragmented information flow was hindering student recruitment and departmental engagement. I restructured through Figma and handled WordPress implementation.
- Business Impact: Solved recruitment drop-off by ensuring high-value traffic was routed to core site pages.
- User Impact: Reduced time-to-value for students by reorganizing content into accessible architecture.
To look at other work and explore my process in detail for the ECE department, check out this page.
My journey hasn't been defined by a single UX specialization, but by a relentless desire to solve riddles across the entire UX spectrum.
Real-World Results Delivered
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Below, you can explore a major GenAI studio transformation I led, and a recent list of various projects I’ve tackled.
Prior to my work at the University of Toronto, I led an experience design firm where I managed both high-level consultancy and internal teams to deliver operational and financial workflow solutions. During this period, I partnered with Fix It In Post Studios to plan the integration of Generative AI within their ecosystem without disrupting delivery timelines or compromising output quality.
Strategic Foresight • Service Design • Workflow Optimization • Implemented Jul 2023
Leading a GenAI Studio Transformation for FIIP Studios
Led the Strategic Foresight initiative and designed a Human-in-the-Loop workflow to operationalize generative AI for pre-visualization services, embedding structured workflows, QA protocols, and operational controls into studio practice.
- Business Impact: Achieved approx. 30–40% revenue growth.
- Business Impact: Reduced project timelines by ~2 weeks.
- User Impact: Reduced client revision loops and increased confidence in AI-enabled creative practice.
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work!
He came in as a knight in shining armor making the impossible, possible.
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
- Kyle ThomasFounder & Creative Director
Copywriting Creatives
Recent Work
South Shore Youth Organization (SSYO): Website Redesign & Redevelopment
Maximizing visibility & reducing administrative workload through accessibility- & content-focused UX/UI overhaul and web development.
Feb 2026 – Ongoing
Project In-Progress - Through Copywriting Creatives
Humber River Family Health Team Website: Website Migration & UX Redesign
Maximized website discoverability and overhauled the UI by restructuring global navigation, rewriting content, and executing a full front-end redesign.
Dec–Feb 2026
Page under construction - Through Copywriting Creatives
Industrial Manufacturing Client: Financial and Operational Workflow Design
Bridging the gap between front-end sales conversion and back-end operational processing to improve the Client's Value Chain.
Dec 2022 – Jun 2023
Under NDA - Through JKR Business Consultancy
Fintech SaaS Client: Design system Creation for a Financial software testing tool
Delivered design system with governance and lifecycle processes, reducing design-to-dev discrepancies across all product modules.
Sep 2021 - Aug 2023
Under NDA - Through JKR Business Consultancy
Fix It In Post Studios: Interactive Web Experience for Capital Raising
Helped Client in Film Pre-Production phase differentiate their project during funding rounds.
Shipped Aug 2021
Design Thinking
Explore my design thinking through my articles on LinkedIn.
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto and in Electronic Media from Anna University, Chennai.
This academic background, combined with 7+ years of contract and freelance work in design, allows me to approach UI/UX as a science.
I currently work at Copywriting Creatives as a Solutions Designer, focusing on Content and Accessibility design, primarily for websites.
My Academic Journey
Between 2023-2025, I was at the University of Toronto working towards my Master's degree in Information Sciences. Here, I worked on a variety of academic projects - most of which, while Academic, were with real clients, working on real stakeholder pain points.
Pictured Above (From L-R): Ticket Discoverability App project team members and our UXD Professor - Vivian Zhang, Rebecca Ding, Ankush Sood, Prof. St-Cyr, Kyle Thomas, Quinn Kavaner, and Myself.
Canadian Hispanic-Latin American Virtual Museum (CHLAVM): Website Redesign
UX Capstone Project that focused on restructuring global navigation, rewriting content, incorporating accessibility, and providing the framework for a full website redesign.
Jan 2025 – Apr 2025
Under NDA, Sanitised Page Under Construction
Note4U Sheet Music AI Tool: Developing Music Educational Technology
In a combined course taught by the University of Toronto’s Faculty of Music and Faculty of Information, I worked as the sole UX Designer in a team sought to address this challenge: create a product that empowers music students.
Sep – Dec 2024
Page Under Construction
Ticket Discoverability App: Structuring Information Flow for Cultural Access
Conducted product research and prototyped a mobile solution to surface GLAM discounts through clearer information flow and social sharing.
Oct–Dec 2023
Textile Museum of Canada Website: IA Redesign & Strategy
Improved content discoverability through an IA redesign and proposed an implementation testing strategy ahead of UI overhaul.
Oct–Nov 2023
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!