Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.
At Copywriting Creatives
Ongoing
Open for Work
Karthik Jambunathan
7+ Years Designing Experiences Across Industries
I prefer Karthik, Jack, or JK
Trusted By
Meet a different kind of Design
Most designers hand over mockups and move on. I build what I design; from systems-level diagnosis through to front-end implementation, shipped against real objectives.
Helping Organizations Move Forward
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My Work and Impact
The organizations I've worked with in this space each brought a fundamentally different set of demands. Academic institutions like ECE at U of T are not selling a product, they are selling a future, which means their digital presence needs to attract prospective students, answer the right questions, and move them toward inquiry. Nonprofits working with Copywriting Creatives needed something different: websites and tools that made it easier for causes to raise awareness and for their teams to spend less time on administration and more time on the work that matters. At Fix It In Post, the projects sat outside conventional production processes entirely: niche, non-standard work that required stepping outside the industry's default ways of doing things and building solutions that hadn't been done before.
Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.
At Copywriting Creatives
Ongoing
Unifying the Toronto Nanofabrication Centre with ECE at U of T by moving from a standalone website into the ECE's environment.
At ECE at U of T
Feb 2025 - Mar 2025
Delivered a Pitchdeck for use by a Film Director as a web experience for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Disclaimer: The Copywriting Creatives projects are to be published on the Copywriting Creatives website. Other Case Study pages are active.
Featured Work
The University of Toronto's ECE Department needed someone who they could trust to help rebuild the full digital lifecycle. For the first 7 months, I had worked across the public website and intranet, handling content updates and WordPress/CMS management, building enough institutional knowledge to be trusted with something larger. In December 2024, that trust translated into a direct mandate: rebuild multiple core pages, deliver new page builds, and give one of Canada's most respected engineering departments a functional and aesthetic facelift.
UX Research to Development • Dec 2024 - Mar 2025
End-to-End Digital Production to Drive Student Recruitment for ECE at U of T
Students were ignoring the homepage rather than navigating through it; it was a missed recruitment opportunity. this included content updates and a full homepage redesign, shipped alongside multiple internal pages designed to convert the traffic it would receive.
- Business Impact: Transformed for student recruitment by directing high-intent traffic to key pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
Internal reception to the new homepage design.
“[Department Chair] signed off on the [new] design [for the Homepage]. She's a fan!”
-- Teams Message sent by Admin
Meet a different kind of Consulting
Most consultants hand over a deck and disappear. I stay from the first diagnosis through to the final delivery, working on the problem until it is solved.
Consulting and Entrepreneurship
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In 2021, I co-founded JKR Business Consultancy to take on problems that needed both a diagnosis and a delivery. The work has spanned industries, but what has stayed consistent is the depth each context required.
In healthcare, the problem was never the service itself; it was understanding how patients chose a clinic, how they became aware of closer locations, and how post-visit outreach brought them back. In industrial manufacturing, it was designing a sales workflow, then ensuring the financial documentation behind it was clean enough to hold up for accounting, tax compliance, and payment. In fintech SaaS, it meant building a testing tool, which required understanding the software it was testing and the customer trying to implement it. In K–12 e-learning, it was meeting WCAG requirements and raising the UI quality standard ahead of a funding round.
Outside of JKR, I've taken on independent projects where the same principle applies: own the problem, build the solution, stay until it works.
Audited WCAG violations across core app screens and produced technical documentation to bring a non-compliant product to conformance ahead of a funding round.
AI-powered K–12 platform
2025–2026
Delivered an AI-enabled pitch deck for adapting Netflix's "Club de Cuervos" for Indian Audiences.
Freelance
Sep - Dec 2023
Designed a hybrid sales-to-production workflow with email automation and invoice generation, cutting order processing by 48 hours and unlocking $24K+ USD in weekly recurring revenue.
Vertically integrated manufacturer
Summer 2023
Designed a decision-based patient routing strategy that increased satellite location patient volume by 150%, reducing congestion at the flagship clinic.
Multi-discipline health clinic
2022
Led UX and design systems for a test automation SaaS, delivering a full component repository that reduced design-to-dev discrepancies by 20%.
Test automation SaaS
2021–2023
Featured Work
Service Design • Digital Transformation • Creative Operations • 2022 - 2023
Digital Transformation: Building AI Into the Blueprint
Generative AI arrived in the creative industry with most studios left reacting to its disruption. Fix It In Post Studios chose to build services centered around generative AI, and I designed the responsible adoption framework that made that possible, validated through a pilot that turned an experimental workflow into a structured, billable service.
- 30–40% revenue growth from a newly billable GenAI-assisted workflow.
- ~2 weeks cut from production timelines.
- Reduced client revision loops and eliminated AI anxiety across the team.
Internal Reception to the Live Pilot's Workflow
“I really hope we can use it [Adobe's newly introduced GenAI tool] efficiently and succeed in delivering [the PreViz to the Client].”
-- Studio Owners, during the live Pilot, Fix It In Post Studios
What People Have to Say
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
— Kyle Thomas
Founder & Creative Director
Copywriting Creatives
All Solutions
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Explore the full range of solutions I've delivered across design, consulting, and creative production.
Unifying the Toronto Nanofabrication Centre with ECE at U of T by moving from a standalone website into the ECE's environment.
At ECE at U of T
Feb 2025 - Mar 2025
End-to-end redesign of U of T ECE's homepage to drive student recruitment by restructuring content and building high-conversion internal pages.
At ECE at U of T
Dec 2024 - Mar 2025
Built and validated a GenAI adoption framework, turning experimental workflows into a structured, billable creative service.
For Fix It In Post
2022 - 2023
Designed a Ticket Discoverability App to ease access to GLAM discounts for Toronto residents.
At U of T
Oct – Dec 2023
Pro bono redesign of the Textile Museum of Canada's website navigation through strategic validation.
At U of T
Oct – Dec 2023
Delivered a pitch deck as a live web experience for pre-production capital raising for an independent film production.
At Fix It In Post
Jun 2021 - Aug 2021
Ready to listen, diagnose, and deliver.
Whether it is straightforward or complex; do not hesitate to reach out.