Enhancing User Engagement & improving User Experience of the Website & Directory Listing Tool for Support Black Charities (SBC).
Feb 2026 – Ongoing
Open to UX/Product Roles
Karthik Jambunathan
UX/Product Designer
7+ Years Designing Experiences Across Industries
Call me Karthik, Jack, or JK
Trusted By
Work & Impact
Copywriting Creatives
Snr. Solutions Designer, Content & Accessibility for Websites
04/2025 - Ongoing
I currently work as a Senior Solutions Designer, leading content and accessibility design across client engagements. I translate UX strategy into scalable solutions, through to front-end development and production.
Disclaimer: These projects are currently being developed into case studies and will be published on the Copywriting Creatives website.
Maximizing visibility & reducing administrative workload through UX/UI overhaul and web development for the South Shore Youth Organization (SSYO).
Feb 2026 – Apr 2026
Maximized content discoverability by restructuring global navigation and creating content design frameworks for the Humber River Family Health Team.
Dec 2025 – Feb 2026
Prior to Copywriting Creatives, I managed the full digital lifecycle for the University of Toronto’s ECE Department. I led content and accessibility design across the public website and intranet while also handling UX research, front-end development, and production.
This included projects that reshaped information architecture and improved recruitment outcomes. Explore the full ECE production design report to see my approach in action.
Information Architecture • UX Strategy • Accessibility (AODA) • Shipped Jan 2025
ECE Homepage Redesign: Rebuilding Information Flow for Recruitment
The homepage was being bypassed entirely, limiting its role in student recruitment. I redesigned the content & IA using Figma and implemented it in WordPress to reposition it as an access hub for students.
- Business Impact: Transformed into recruitment driver by directing high-intent traffic to key academic and program pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
Consulting & Entrepreneurship
Before joining the University of Toronto, I led JKR Business Consultancy, delivering CX and web design solutions that included operational and financial workflows. I also have my own freelance consulting practice, from business, strategy, and content design to marketing and front-end development.
Across projects, I focus on delivering measurable results:
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by redesigning their conversion funnel.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Disclaimer: The case studies below are presented for illustrative purposes only, to demonstrate range and approach. Except Her Choice Fashions, other Links are not active.
Guided accessibility compliance and UI design for an EdTech Client through MVP and prototyping in preparation for funding rounds as External Consultant.
Apr 2025 - Mar 2026
Bridging the gap between front-end sales conversion and back-end operational processing for an Industrial Manufacturing Client as JKR's Internal UX Lead.
Dec 2022 – Jun 2023
Delivered design system with governance processes, reducing design-to-dev discrepancies across modules for a Fintech SaaS Client as External UX Contractor.
Sep 2021 - Aug 2023
Developed digital media strategy for Her Choice Fashions, a women's fashion retailer, as an External Contractor (Marketing Strategy Consultant).
Jan 2022 – Jul 2022
During this time, I also worked with a former employer, Fix It In Post Studios, to integrate Generative AI into their service workflows without disrupting delivery timelines or compromising output quality.
Digital Transformation • Service Design • Workflow Optimization • Shipped Jul 2023
Digital Transformation: Integrating GenAI Tools for Film Production
The studio needed a structured approach to integrating generative AI without losing creative control. I led the research to design a framework, then validated it through a live pilot project.
- Business Impact: Achieved approx. 30–40% revenue growth.
- Operational Impact: Reduced project timelines by approx. 2 weeks.
- User Impact: Reduced client revision loops and increased confidence in AI-enabled creative practice.
Older Work
Disclaimer: The case studies below are presented for illustrative purposes only, to demonstrate range and approach. Links are not active.
Developing an Interactive Web Experience for a Fix It In Post Studios client (Film Director) to market and raise capital for a Film in its Pre-Production phase.
Jun 2021 - Aug 2021
Completed a UX design internship at Caterpillar Inc, conducting research and designing guidelines and low-fidelity wireframes for a construction management app.
Dec 2020 - Jan 2021
Academic Projects
I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto [2023-25] and in Electronic Media from Anna University, Chennai [2016-21]. Between 2023–2025, I've applied my skills to a range of academic projects at the University of Toronto, many of which involved real clients and real stakeholder pain points.
Disclaimer: Case study pages for the first two projects are currently being developed.
Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.
Jan 2025 – Apr 2025
Business Process Modelling Project at the Faculty of Music, UofT, to design a Business Model for an AI-Enabled Music Education-Aid Technology.
Sep – Dec 2024
UXD Project at the Faculty of Information, UofT, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.
Oct – Dec 2023
Pro Bono work for the Textile Museum of Canada to improve global navigation & discoverability on the website including an implementation/testing strategy.
Oct – Nov 2023
What People Say
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work!
He came in as a knight in shining armor making the impossible, possible.
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
- Kyle ThomasFounder & Creative Director
Copywriting Creatives
Design Thinking
Explore my design thinking through my articles on LinkedIn.
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!