Enhancing User Engagement & improving User Experience of Support Black Charities's (SBC) Website & Directory Listing Tool.
At Copywriting Creatives
Feb 2026 – Ongoing
Open for Work
Karthik Jambunathan
7+ Years Designing Experiences Across Industries
I prefer Karthik, Jack, or JK
Trusted By
Meet a different kind of Design
Karthik helps organizations design and deliver complex technology initiatives end-to-end, from diagnosis to deployment. Exclusively focused on the gap between strategy and execution, with IT/IS delivery, solutions architecture, and client implementation tightly integrated and grounded in a global consulting practice.
Helping Organizations Move Forward
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I design solutions and then I build them. By approaching each project through a systems design lens, I identify root causes before recommending solutions, and translate that into integrated digital, operational, and creative outcomes that create measurable value.
The following are some of the ways I've built value across projects.
Maximizing visibility & reducing administrative workload for the South Shore Youth Organization's (SSYO) digital presence.
At Copywriting Creatives
Feb 2026 – Apr 2026
Unifying the Toronto Nanofabrication Centre with ECE at U of T by moving from a standalone website into the ECE's environment.
At Copywriting Creatives
Feb 2026 - Mar 2025
Delivered a Pitchdeck for use by a Film Director as a web experience for Pre-Production capital raising.
At Fix It In Post
Jun 2021 - Aug 2021
Disclaimer: The Copywriting Creatives projects will be published on the Copywriting Creatives website.
My Work in Action
I managed the digital lifecycle for the University of Toronto’s ECE Department (ECE at U of T). I worked across both the public website and intranet, handling UI/UX Design, Content design, and WordPress/CMS management.
UX Research to Development • Jun 2024 - Mar 2025
End-to-End Digital Production to Drive Student Recruitment for ECE at U of T
The homepage was being bypassed entirely, limiting its role in student recruitment. This was a nine-month production engagement spanning content updates, new page builds, and a full homepage redesign: shipped with key information-rich internal pages built to receive the traffic.
- Business Impact: Transformed for student recruitment by directing high-intent traffic to key pages.
- User Impact: Reduced time-to-value through a clearer, student-focused content hierarchy.
Consulting and Entrepreneurship
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My consulting practice started in 2021 when I founded JKR Business Consultancy in India, delivering CX and digital solutions across operational, financial, and marketing problems for clients who needed someone who could think and build. I've continued that work through independent consulting projects that span creative operations, workflow design, accessibility, and revenue systems.
Across these projects, I've held strategy and execution simultaneously. I diagnose structural problems before recommending interventions, then either handoff a detailed how-to document or build the solution myself. Each case below is chosen to demonstrate a distinct problem type, not just a different industry. The case studies below are presented for illustrative purposes only, to demonstrate range.
Audited WCAG violations across app screens & translated findings to dev and stakeholder teams, to make WCAG-conformant ahead of funding rounds.
AI-powered K–12 science video platform
Apr 2025 - Mar 2026
Designed a hybrid sales-to-production workflow with email automation and invoice generation, cutting order processing and $24K+ USD weekly recurring revenue.
Vertically integrated manufacturer and supplier
Summer 2023
Delivered an AI-enabled pitch deck for adapting Netflix's "Club de Cuervos" for Indian Audiences.
Freelance
Sep - Dec 2023
My Work in Action
Service Design • Digital Transformation • Creative Operations • 2022 - 2023
Digital Transformation: Building AI Into the Blueprint
When generative AI disrupted the creative industry, Fix It In Post Studios didn't want a quick win, they wanted a plan. I designed a responsible adoption framework and validated it through a live pilot, turning an experimental technology into a structured, billable service.
- 30–40% revenue growth from a newly billable GenAI-assisted workflow.
- ~2 weeks cut from production timelines.
- Reduced client revision loops and eliminated AI anxiety across the team.
What People Have to Say
Karthik's ability to grasp and align client requirements with solutions are unmatched and makes him a rare leader in design and implementation work! He came in as a knight in shining armor making the impossible, possible.
— Kyle Thomas
Founder & Creative Director
Copywriting Creatives
What makes me worthwhile to you
Lowered by 20%
Lowered design-to-dev discrepancies by implementing standardized documentation, saving teams weeks of rework.
$24K+ USD/week
Generated recurring revenue for an industrial manufacturing client by bridging their front-end sales conversion and back-end operational processing.
$400K+ USD
Designed investor microsites that successfully differentiated brands in saturated markets to close funding.
Academia & Pro Bono
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I hold two Master’s degrees: a Master of Information (UX) from the University of Toronto [2023-25] and in Electronic Media from Anna University, Chennai [2016-21].
Across both programs, coursework was never purely theoretical. It ran parallel to pro bono projects with real clients, work placements with organizations, and applied projects that addressed real problems under real constraints.
The work below reflects what I love: from accessibility and global navigation to AI-enabled business modelling, from community-facing apps to websites.
Disclaimer: Case study pages for the Ticket Discoverability App and the Textile Museum are active.
Pro Bono work for the Canadian Hispanic-Latin American Virtual Museum (CHLAVM), to improve global navigation & accessibility, including a design system.
At U of T
Jan 2025 – Apr 2025
Business Process Modelling Project at the Faculty of Music, U of T, to design a Business Model for an AI-Enabled Music Education-Aid Technology.
At U of T
Sep – Dec 2024
UXD Project at the Faculty of Information, U of T, to design a solution (Ticket Discoverability App) for easing access to GLAM discounts.
At U of T
Oct – Dec 2023
Pro Bono work for the Textile Museum of Canada to redesigning Website navigation through strategic validation.
At U of T
Oct – Dec 2023
Completed a UX design internship, conducting research and designing guidelines and low-fidelity wireframes for a construction management app.
At Anna Univ
Dec 2020 - Jan 2021
Pro Bono Work for UNICEF India, produced wireframes and high-fidelity UI for an app serving activists working in local communities.
At Anna Univ
Aug – Nov 2019
Design Thinking
Explore my design thinking through my articles on LinkedIn.
Here to listen, support, and collaborate.
Whether it’s a simple question or a big idea: Don’t hesitate to reach out!