My journey with Sai Healthcare Foundation focused on enhancing the foundation’s digital presence and community engagement. Despite having three branches across Chennai, only the main location had any real visibility. Through strategic content creation, I increased visibility for all three branches, leading to an average increase of 3,000 monthly Google Maps hits. Additionally, I grew their Instagram following from under 100 to 1,000 within just six months.
This was a freelance opportunity for me in which I was involved in creating and managing visual content, increasing engagement, and improving visibility across platforms.
I developed and executed a content strategy that included social media posts, promotional banners, and long form (and short form) educational videos.